Believe it or not, there are proper and improper ways to increase engagement on a Facebook page. I researched a few of these ways through various social media blogs. I am going to utilize them to increase engagement on my Mary Kay page.
1. Improve site navigation. http://blog.linkedin.com/2013/05/09/making-linkedin-more-accessible/
2. Call to action. http://www.socialmediaexaminer.com/
3. Carefully put together a visual post. http://socialmediatoday.com/adespressokristina/1452226/how-to-track-roi-facebook-promoted-post
4. Create an effective Facebook page for graph search. http://blog.kissmetrics.com/facebook-advertising-open-graph/
5. Keep your friends aware of your business. http://www.thesocialmediahat.com/blog/personal-vs-business-when-it-comes-social-media-05102013
6. A reputation takes years to build and one social campaign to destroy. http://www.toprankblog.com/2013/04/social-fails-lessons/
7. Give people even more reason to love your brand. http://business.time.com/2013/04/22/social-media-manipulation-when-indie-bloggers-and-businesses-get-cozy/
8. Think photos, not galleries. http://mashable.com/2013/05/07/photographer-social-makeover/
9. Less is more. http://www.socialmediaexplorer.com/content-marketing-2/when-less-is-more-in-your-content-strategy/
10. Community is about your behavior, not your brand. http://www.socialmediaexplorer.com/social-media-marketing/community-is-about-your-behavior-not-your-brand/
All of these things are useful to keep in mind when establishing your credibility as a social media writer. They will all be useful for my page.
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