First Blog: Pink Truth
1. http://www.pinktruth.com/ is a blog about a woman who is a Mary Kay director and she writes about her trials and tribulations of being in charge of independent beauty consultants.
2. Well most people who are interested in Mary Kay and/or who sell Mary Kay are always very positive and happy about Mary Kay but many of her blog posts are very negative and sound unflattering to the business. On the other hand, some of them are very happy go lucky. Her blog is bipolar. Unique and different from the rest, that is for sure.
3. She uses bullet points and photos the most. Her paragraphs seem a bit long for a blog post, but they do not get boring to me. But then again, I am an independent beauty consultant so I love this kind of stuff.
4. Her blog titles are catchy, but they do not all make me want to read the post because as I said in number 2, some of them are very discouraging and do not sound intriguing.
5. This is the most negative post I have ever seen in the world. It is a fake way to become a sales director in six months or less. And it is very derogatory to independent beauty consultants. It makes us sound like we are the most annoying people in the world and we call our customers every day, nonstop. I do not like it and I will never be on this one. Also, I never saw the original blogger commenting with her responses.
Second blog: Mary kay Blog
1. http://blog.marykay.com/ is a collection of blogs from various Mary Kay consultants and directors.
2. The blog is set up using active tiles and there are photos for each blog, and when you click on the photos, the article shows up. The photos are enticing and made me want to sit there and read every post.
3. Photos and lists are the things most used on the blog. The paragraphs are very short and there are lots of examples for each statement.
4. The blog titles are less creative, and they do not draw me in because I am interested in reading the article, but the titles are very pertinent to what the article is about. It is a more professional blog than the average writer.
5. On this blog, the bloggers had nothing but good things to respond back to the blogger. The post in particular that had the most comments that I found was about spring cleaning. The blog was written by a Mary kay marketing director who had several brilliant tips for organizing and cleaning out the makeup bag, which often gets overlooked. The blogger does not respond in the blog comments, but this is because it is a professional blog, not a social blog.
Third blog: Style Reviews: Mary Kay
1. http://www.pinqueblog.com/stylereviews is a blog created by a woman that was doing a trial run of Mary Kay products. She explains that she imagined something completely different when she first though of Mary Kay and that it has changed dramatically since what she imagined when she thought of the word.
2. The blog that I found is actually a post on another blog, pinqueblog, but it is a post about the Mary Kay products. It is unique because she had more photos of the products that she was discussing than the majority of Mary Kay websites and she did a really good job of explaining what was so useful and great about each of them.
3. She uses a lot of photos and short paragraphs. Also, a lot of her words are pink and underlined, or hyperlinked, but it still makes certain important words stick out to my eyes.
4. The blog title explains what the post is going to be about. At no moment did I wonder what the post was going to be about. It was obvious from the beginning the blogger is testing the products, not selling them.
5. Once again, there were no comments from the blogger, only the readers. But these blogs are targeted to a much larger audience than our’s, so I think that is why I am not seeing much commenting activity. Some of the comments were negative, claiming that Mary Kay is a scheme and that it was fake and that the girl who posted the blog was less than pretty. However, the majority of them were positive, encouraging and flattering.
Fourth blog: The Truth About Mary Kay
1. http://balancedmarykay.blogspot.com/ is a blog created by a Mary kay consultant or sales director, sometimes it is hard to decipher between a consultant and a director. Either way, she has outlined some tips and suggestions for how her independent beauty consultants may be successful.
2. This post is unique because it has insight for the warm, summer months. She posted techniques to keep makeup from running and melting when you sweat, either in the heat, or dancing at a club all night.
3. This blog actually does not really fit into the blog criteria that you gave us. She posted pictures in the past, but there are not any recently, and her paragraphs are rather long for a blog.
4. I think her blog titles are catchy because they tell just enough about the article to make me want to read more. They do not tell everything before I even read the article.
5. The post with the most comments is a post about a concerned Mary kay consultant and a potentially fake order. The blogger does not comment back, but the comments are all on the same page, where everyone is upset that someone would try to scam an independent beauty consultant.
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