Wearing makeup is not about making an ugly woman pretty. It is about highlighting a beautiful woman’s natural beauty and making her feel and look like she is put together. Most women have an extra boost of confidence by simply putting on some foundation and mascara before they head out the door.
Growing up as a dancer, I remember how beautiful I felt wearing three things:
1) Sparkly dance costumes
2) My hair curled with glitter spray in it
3) Stage makeup plastered on my face
As I got older, I hated certain aspects of the process, but I learned that I looked stunning when my makeup was so perfectly applied by my mother.
However, I ONLY wore makeup like this for dance purposes. I never wore makeup to school until I got to high school. Only then did I wear makeup because I was drum major and it was part of my job to look confident, well kept and put together.
Once I got to High School
Along the way, I met so many girls who thought the only way they could go to the grocery store to pick up some milk was if their hair was fixed and their makeup was done perfectly. Mary Kay is here to teach women that it is okay to throw your hair in a messy bun and put on a light foundation with some mascara and lip gloss before running errands.
Where Mary Kay Falls Into This
The company and its consultants realize that every woman is beautiful in her own way. No two women are made the same and each one is left to enhance her outer beauty in the same way that she flaunts her inner beauty. Makeup is a sense of personality.
Next time you walk down the street, pay a bit more attention to the women you pass and the way their makeup is done. Girls, take mental notes. Boys, see if there are any obvious things you notice. Once you get this down, start paying attention to personalities.
You see, I have this theory that the bolder the makeup a girl is wearing, the more outgoing she is. And I am basing this theory on every day wear. Not special occasions or going out, but what she wears to class every day.
In my experiences, I have realized the girls who commonly wear foundation and mascara tend to be more shy, quiet and reserved. Girls who wear bolder makeup with darker colors and thicker lines tend to be more outgoing and loud. This can also be connected with different races.
Different skin colors allow for different options on colors. Lighter skin allows for a larger variety of colors that will show up such as eyeshadow and eyeliner. Darker skin creates a more limited color palette, where lighter colors show up more than darker ones and eyeliner becomes more obsolete.
As women get older, they experiment with their makeup. Sometimes they do this on purpose, sometimes they do it subconsciously. At some point, everyone gets tired of the way they look and want to change it.
Changes can happen in the form of a different brand or style of makeup, a different haircut or a change in clothing. If people begin to notice, the change may stay. If nobody says anything, the change may be thrown out the window.
No matter what, each woman has her own personality and her own outer beauty. Once the woman finds her unique characteristics, makeup can be used to highlight these rather than cover them up.
Next time you hear a woman complaining about not having her hair fixed and makeup on, she may mean something more intellectual than she sounds.